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Capilano University launches innovative new degree in Communication Studies

Wednesday, March 16, 2011
Media contact:  Shelley Kean at 604.983.7596
Program information contact:  Dr. Edward Hamilton at 604.986.1911, local 2589, or Graham Fane at 604.984.4988

(NORTH VANCOUVER, B.C.)—Students and professionals wanting to keep pace with the rapidly changing world of communications will benefit from Capilano University’s new Bachelor of Communication Studies program that begins in September 2011.

Students in the new degree will investigate communication as a strategic activity undertaken in a variety of contexts, and the curriculum will include fields such as communication ethics, public and media relations, communication policy and law, negotiation and mediation, and publishing. The degree will build upon the strengths of Cap’s well-established communication programs that include the Communication Studies diploma program, Professional Communications certificate program, Advanced Professional Communications certificate program, and the Magazine Publishing certificate program.

“Our degree is different [from other degrees] in that we will offer a mix of critical studies in communication and culture and applied communication in a curriculum focused on specific fields of professional communication practice,” said Dr. Edward Hamilton, Communications department co-chair. “The blending of academic and applied communication is the direction that this field is moving, and Capilano is uniquely poised to offer one of the first four-year bachelor’s programs in Canada to achieve this.”

An interactive curriculum will involve students actively in the learning process from the very beginning. This will be supported by Capilano’s long tradition of small classrooms and excellence in instruction that will enable students to develop the confidence, independence, and motivation necessary for success. Students will be taught by faculty with a diverse cross section of scholarly and professional expertise, and who are deeply committed to the interests of their students.

The mix of theory and practice offered by Capilano University’s Bachelor of Communication Studies will contribute to students’ career development by providing pathways into careers in a rapidly growing and diverse industry and into higher levels of academic study.

In a recent industry survey of 33 companies conducted by Cap’s Communications department, 26 indicated that the total number of hires in communications would be approximately 85 or 3.4 per organization per year. The survey results also indicated the areas for future hiring growth would be in media relations, internal communications, and new media communications. The respondents also indicated a need for generalists, web writers, publicists and editors.

“Given representation of these areas in our program,” Hamilton said, “we believe that the Bachelor of Communication Studies will prepare students well for these areas of future employment growth in communications.”

The Bachelor of Communication Studies has also been designed to support the success of students who wish to continue their communication studies in graduate programs in British Columbia, Canada and internationally.

“We have researched and consulted with other communication programs in Canada to ensure both that our program offerings are unique and complementary and that other programs – specifically graduate programs – will recognise Cap’s Bachelor of Communication Studies as providing the kind of breadth, depth and rigor necessary to supply a foundation for graduate study,” Hamilton added.

Students currently enrolled in Cap’s communications programs will be able to transfer credits earned in these programs to the degree. The program will also be accepting students from high school, mature learners and students from other countries.

For more information on Capilano University’s Bachelor of Communication Studies, please visit www2.capilanou.ca/programs/cmns, or call 604.990.7976

Capilano University is a teaching-focused university that serves the communities of the Lower Mainland, Howe Sound, and the Sunshine Coast through campuses in North Vancouver, Squamish and Sechelt. Enrolment totals 7,500 students in credit programs each term with an additional 7,000 people taking non-credit courses annually. Capilano offers a complete range of preparatory courses, university-level arts and science courses, business and management studies, creative and applied arts programs, health and human services programs, plus a range of services in support of student learning and success. Credentials awarded include bachelor degrees, associate degrees, post-baccalaureate diplomas, advanced diplomas, diplomas, certificates and statements of completion. More information can be found at www.capilanou.ca



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